Not to belabor the obvious, but (from the Telegraph, my italics):

"The whole world knows he wants to come and that we want to sign him," Rosell said.

But the Barca president regrets the club's pursuit of Fabregas has become public.

"It's a topic that has become so public and that's the worst thing you can do with a transfer, because it makes the selling club raise their expectations and you end up paying over the odds," he added.  

There are ways to prevent these kinds of things from being so public, Barcelona.  One way might be to NOT TALK ABOUT THEM IN THE NEWSPAPERS AT EVERY POSSIBLE OPPORTUNITY.